社交媒体的干预是为了在WIC参与者中促进母乳养
Louisiana M Sanchez1, Sung-Yeon Park1, Taya Kohnen2
1School of Public Health University of Nevada Reno Nevada USA.
Food science & nutrition
|November 16, 2023
概括
社交媒体活动可以积极影响母亲的母乳养态度,自我效能和感知到的社会支持. 然而,这种大规模的干预并没有显著改变母乳养的开始或持续时间.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体研究 社交媒体研究
背景情况:
- 社交媒体平台越来越多地用于促进健康.
- 关于大规模社交媒体干预对母乳养的影响的研究有限.
- 妇女,婴儿和儿童 (WIC) 计划旨在利用社交媒体促进母乳养.
研究的目的:
- 评估12个月的社交媒体干预对WIC参与者对母乳养相关的看法,态度和行为的影响.
- 为了比较中等高暴露和不低暴露的妇女对干预信息的结果.
主要方法:
- 采用了准实验性设计,在干预前后调查了832名参与WIC的妇女.
- 参与者被追溯分为"不低暴露"和"中高暴露"组,基于他们对Facebook和Instagram上的竞选信息的参与.
- 测量结果包括运动意识,网站参与,母乳养态度,自我效能,社会支持,启动和持续时间.
主要成果:
- 暴露在中高水平的女性显示,竞选活动的知名度,网站访问量和内容参与度显著提高.
- 与没有低暴露组相比,中高暴露组报告了更积极的母乳养态度,更高的自我有效性和更大的感知社会支持.
- 两组暴露组之间在母乳养开始率或持续时间方面没有发现显著差异.
结论:
- 大规模的社交媒体干预有效地提高了WIC参与者的母乳养态度,自我效能和感知到的社会支持.
- 干预措施并没有导致哺乳开始或持续时间发生重大变化.
- 需要进一步的研究来确定最佳的信息剂量,以实现在母乳养实践中显著的行为变化.
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