公司,活动家攻击,以及对声誉风险的前性管理
Estefania Amer1, Jean-Philippe Bonardi1
1University of Lausanne, Switzerland.
概括
面临活动家攻击的公司可以自我监管,以减轻声誉损害或提高其知名度. 这项研究揭示了这些双重效应创造了对激进主义的各种各样的企业反应,推动了可持续的做法.
科学领域:
- 商业和管理的管理.
- 环境研究 环境研究
- 社会学 社会学 社会学
背景情况:
- 活动家对企业的攻击,称为"私人政治",旨在改善企业的环境实践.
- 现有的关于公司自我监管的研究主要集中在反应性声誉管理上.
- 企业可能会主动管理声誉以防止活动,但面临着相互矛盾的效应.
研究的目的:
- 调查企业如何预测和防止面对潜在活动家攻击的声誉损失.
- 分析"减轻声誉损害"和"提高目标"对公司自我监管的双重影响.
- 了解对激进主义的坚定反应的多样性及其对可持续实践的影响.
主要方法:
- 对激进主义威胁的坚定反应的理论建模.
- 企业自我监管和环境实践的实证分析.
- 检查行业层面的关于活动家攻击和企业行为的数据.
主要成果:
- 公司面临着在减轻声誉损害和避免作为目标提高知名度之间的权衡.
- "声誉损害缓解"和"目标增强"效应并存,导致不同的公司反应.
- 积极性促使即使在没有直接受到攻击的公司中也进行自我监管,从而增加了总体的可持续实践.
结论:
- 由于声誉和知名度方面的相互影响,对激进主义的坚定反应是异质的.
- 活动主义对可持续实践的影响超出了直接针对的企业.
- 了解这些动态对于评估私人政策在推动企业环保主义方面的有效性至关重要.
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