塑造社交媒体:推特是专业发展的公平工具吗?
Thibacg Sivayoganathan1, Amrit Kirpalani2,3
1Schulich School of Medicine and Dentistry, Western University, London, ON, Canada.
Journal of medical systems
|November 16, 2023
概括
男性用户,特别是白人男性,在Twitter上主导着加拿大的医疗保健影响力. 这项研究强调了职业发展平台中潜在的性别和种族不平等,敦促领导人提高意识.
科学领域:
- 社交媒体分析 社交媒体分析
- 卫生政策研究 卫生政策研究
- 数字通信数字通信
背景情况:
- 推特是学术专业发展的关键平台.
- 现有的研究表明,在一般的在线空间中,种族和性别偏见有利于白人和男性用户.
- 了解医疗保健等特定专业领域的这些动态至关重要.
研究的目的:
- 分析加拿大医疗保健中推特影响者的人口特征.
- 在Twitter上识别医疗保健行业内的潜在种族和性别差异影响力.
主要方法:
- 利用正确相关性洞察API识别和评分医疗保健,健康研究和健康政策影响者.
- 采用面部识别软件来确定确定影响者的近似种族和性别.
- 基于用户连接和参与度指标的规范化影响力评分.
主要成果:
- 大多数被确定的加拿大医疗保健影响者都是白人 (84%) 和男性 (60%).
- 男性影响者在卫生政策领域的影响力得分明显高于女性 (P <0.05).
- 在一般医疗保健或医疗保健研究领域的影响者中没有发现显著的性别或种族差异.
结论:
- 在Twitter上,男性用户在卫生政策领域表现出更大的影响力.
- 对于机构领导人和决策者来说,意识到这些潜在的用户访问不平等是非常重要的.
- 进一步的研究应该探索影响医疗保健Twitter参与的其他因素,重点关注公平,多样性和可信度.
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