预测产品受欢迎程度的基于多代理系统的注意力机制:在社交网络上处理正负传播
IEEE transactions on neural networks and learning systems
|November 16, 2023
概括
本研究引入了一种新的模型,用于使用正负扩散 (PND) 在社交网络 (SN) 上预测产品的受欢迎程度. 开发的多代理系统注意力机制 (MASAM) 准确地捕获用户特征,以改善扩散预测.
科学领域:
- 计算机科学 计算机科学
- 人工智能的人工智能
- 社交网络分析 社交网络分析
背景情况:
- 预测产品的受欢迎程度对于营销和商业战略至关重要.
- 社交网络显著影响产品传播动态.
- 现有的模型往往难以捕捉复杂的用户交互和扩散模式.
研究的目的:
- 提出一种新的模型来预测产品在社交网络上的受欢迎程度,考虑正负扩散 (PND).
- 开发一种高效的特征提取方法,用于扩散预测中的用户代表性.
- 建立一个模拟和预测产品扩散的多代理系统 (MAS) 模型.
主要方法:
- 开发了一个正负扩散 (PND) 模型来模拟产品的传播.
- 一个基于多代理系统的注意力机制 (MASAM) 为最佳的用户特征向量提取而设计.
- 使用分布式学习算法来训练MASAM的共享重量矩阵.
- 使用MASAM特征表示,建立了产品扩散的MAS模型.
- 建议使用代理互动规则来加速模拟.
主要成果:
- 拟议的PND模型和MASAM有效地模拟了产品在社交网络上的传播.
- MASAM显著提高了用于预测的用户特征提取的精度.
- 马斯模型在产品受欢迎程度预测方面表现出高的有效性和效率.
- 实验结果显示,与基线方法相比,性能优越.
- 一个案例研究验证了算法的适用性和可扩展性.
结论:
- 由MASAM驱动的开发的PND和MAS模型提供了一个强大的解决方案,用于在社交网络上预测产品的受欢迎程度.
- 该方法通过有效建模用户行为和扩散动态,提供准确和高效的预测.
- 这些发现对营销策略和理解信息传播有实际意义.
相关概念视频
00:52Social Proof
27.7K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.7K
02:16Stereotype Content Model
14.7K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.7K
02:20Routes of Persuasion
64.1K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.1K
01:13Nonconscious Mimicry
4.6K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
4.6K
02:26Protein Networks
4.0K
An organism can have thousands of different proteins, and these proteins must cooperate to ensure the health of an organism. Proteins bind to other proteins and form complexes to carry out their functions. Many proteins interact with multiple other proteins creating a complex network of protein interactions.
These interactions can be represented through maps depicting protein-protein interaction networks, represented as nodes and edges. Nodes are circles that are representative of a protein,...
These interactions can be represented through maps depicting protein-protein interaction networks, represented as nodes and edges. Nodes are circles that are representative of a protein,...
4.0K