通过社交媒体社区参与:一个有希望的低成本的农村招聘战略?
Sarah C Vos1, Reuben Adatorwovor2, Michelle K Roberts3
1Department of Health Management and Policy, University of Kentucky, Lexington, Kentucky, USA.
概括
社交媒体的招聘显示了农村社区参与研究的前景. 一个专注于社区参与的Facebook页面有效地接触到农村居民进行移动健康干预研究.
科学领域:
- 数字健康数字健康
- 基于社区的研究.
- 健康 公平 卫生 公平
背景情况:
- 农村人口面临着独特的医疗保健接入挑战.
- 社交媒体平台为缺乏服务的地区提供了包容性研究参与的潜力.
- 关于农村环境中社交媒体招聘策略的研究有限.
研究的目的:
- 描述一个社会媒体战略的开发和实施,以招募农村居民.
- 评估使用免费社交媒体页面用于研究参与者招聘的可行性.
- 让农村社区成员参与移动健康 (mHealth) 干预研究.
主要方法:
- 为mHealth行为干预研究创建了一个专门的Facebook页面.
- 在社交媒体内容中强调社区参与.
- 通过当地网络分发页面,并定期发布招聘/社区消息.
- 追踪了页面覆盖率,消息交互率和调查启动率.
主要成果:
- 在21周的时间里,Facebook页面获得了429名粉丝,共3,080次互动.
- 聚焦于社区的信息产生了比强调研究益处的信息更高的参与度.
- 招聘工作导致了225个调查启动,9个试点研究注册,26个等候名单.
结论:
- 一个独立的社交媒体页面强调社区参与是农村研究招聘的一个有希望的工具.
- 社交媒体可以提高农村和服务不足的人口的研究包容性.
- 这种方法证明了在农村地区建立潜在研究参与者网络的可行性.
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