在快速增长的囊香烟市场中使用包装描述符:来自墨西哥的证据
Tuo-Yen Tseng1, Kevin Welding1, Belen Saenz-de-Miera2
1Institute for Global Tobacco Control, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA.
概括
囊香烟在墨西哥拥有显著且不断增长的市场份额,这引发了公众健康的担忧. 需要加强法规,以解决围绕这些调味烟草产品的吸引力和误解.
科学领域:
- 烟草控制研究研究 烟草控制研究
- 市场分析市场分析
- 公共卫生政策 公共卫生政策
背景情况:
- 全球囊香烟市场正在扩张,特别是在拉丁美洲.
- 这项研究重点关注墨西哥囊香烟的最近销售趋势,模式和包装.
研究的目的:
- 分析墨西哥囊香烟的市场份额,销售量和价值.
- 检查囊香烟包装的特点,包括风味和作用描述符.
- 评估对公共卫生和监管政策的影响.
主要方法:
- 使用了来自NielsenIQ.的全国香烟销售数据 (2018年10月至2021年9月).
- 销售数据补充了香烟包装图像和互联网搜索,以确定风味和动作描述符.
- 按囊状况,香味,价格层,制造商,包装尺寸和香烟长度计算的市场份额.
主要成果:
- 囊香烟占墨西哥市场的42.9亿美元 (37.7%的价值份额) 和309.9亿棒 (35.5%的体积份额).
- 超过一半的囊香烟具有概念风味描述符;17.8%具有特征风味描述符,15.1%使用行动描述符.
- 在2018年10月至2021年9月期间,囊香烟销售额的月度市场份额从33.3%增加到37.3%.
结论:
- 墨西哥日益增长的囊香烟市场令人担忧,因为可能减少危害误解和青少年吸引力.
- 产品的特点和描述符可以增强吸引力,并针对特定的人口统计.
- 建议采取政策干预措施,包括禁止风味和标准化包装,以减轻公共卫生风险.
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