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基于AHP-FCE的2022年世界杯灯具的文化和创意设计方法的研究

Tao Wang¹, HongZhu Chen², Basyarah Hamat¹

¹Razak Faculty of Technology and Informatics, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia.

|November 21, 2023

概括

这项研究探讨了将卡塔尔文化整合到世界杯创意设计中. 它为将国家遗产与活动设计融合提供了一个框架,增强文化丰富性和创新性.

科学领域:

文化研究文化研究
设计策略设计策略
事件管理事件管理

背景情况:

2022年卡塔尔世界杯为将当地文化融入全球活动设计提供了一个独特的机会.
大型体育赛事的创意设计往往忽视了深层次的文化融合,错过了真实表现的机会.

研究的目的:

探索卡塔尔国家文化在世界杯创意设计中的应用.
为整合国家文化融入世界杯创意设计提供一个框架和新的想法.
提升世界杯创意产品的文化和精神意义.

主要方法:

用户采访收集需求指标的理论基础.
分析层次流程 (AHP) 用于分析用户需求和优先考虑设计元素.
模糊综合评估 (FCE) 用于选择最佳设计方案.

主要成果:

建立了用户需求的层次模型.
用AHP计算了各种设计元素的重量.
通过FCE方法确定了一个最终的,优化的设计方案.

结论:

该研究提出了一种将国家文化融入活动设计中的实用方法.
它为将文化遗产嵌入世界杯创意产品提供了一个参考.
这种方法促进了文化遗产和创意设计的创新.

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