在社交网络上产生和影响古怪的想法
Sriniwas Pandey1, Yiding Cao2, Yingjun Dong3
1Binghamton University, Binghamton, NY, USA. spandey4@binghamton.edu.
Scientific reports
|November 22, 2023
概括
极端的想法,或"古怪的"想法,更有可能在网上获得普及. 社会环境可以隐藏个人观点的转变,并促进这些极端观点的集体生成,从而导致社会两极分化.
科学领域:
- 社会心理学 社会心理学
- 计算社会科学 计算社会科学
- 社会学 社会学 社会学
背景情况:
- 越来越多的社会两极分化需要了解日常话语中极端思想的动态.
- 常规对话和选择是极端观点出现和传播的关键领域.
- 将"古怪"的想法定义为与社会规范的偏差,为分析提供了可量化的衡量标准.
研究的目的:
- 在日常对话中调查极端思想的产生和影响,称为"古怪"的想法.
- 通过比较观念的流行与其偏离常态来分析个体对古怪的迷恋.
- 探索社会社区在塑造个人意见和集体思想产生中的作用.
主要方法:
- 从两个不同的来源收集数据:公共社交媒体平台和受控在线实验.
- 对观念的受欢迎程度 (例如"喜欢") 与其测量异常度的关系进行分析.
- 在社会背景下对个人和集体创意产生进行比较分析.
主要成果:
- 研究人员发现,想法异常性与其获得更高受欢迎程度 (更多"喜欢") 的可能性之间存在正相关性.
- 社会邻居被证明可以掩盖个人自己的观点的变化.
- 奇特想法的集体生成是由社会社区内的动态促进的.
结论:
- 奇特的想法在在线社交环境中具有更高的参与度和病毒性.
- 社交网络在掩盖个人意见转变和在集体上放大极端思想方面发挥着至关重要的作用.
- 了解这些机制对于解决极端观点传播所导致的社会两极分化至关重要.
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