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Updated: Jul 10, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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在中国的社区集团购买平台中持续使用意向的决定因素:基于信息系统成功模型和扩展技术接受模型

Yingjie Song1, Lin Gui1, Hong Wang1

  • 1School of Economics and Management, Beijing University of Agriculture, Beijing 102206, China.

Behavioral sciences (Basel, Switzerland)
|November 24, 2023
PubMed
概括

社区集团购买平台可以通过专注于感知到的有用性,易用性,服务质量,信任和预期确认来提高用户保留率. 这些因素,以及主观规范,驱动持续使用意图和用户满意度,以实现可持续增长.

关键词:
社区团体购买 社区团体购买持续使用意图持续使用意图信息系统的成功理论技术接受理论 技术接受理论

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