"方便是一把双刃剑":与使用在线酒精配送服务的人进行定性访谈
Stephanie Colbert1, Louise Thornton1,2, Claire Wilkinson3,4
1School of Population Health, UNSW Sydney, Sydney, Australia.
Drug and alcohol review
|November 27, 2023
概括
澳大利亚人越来越多地在网上购买酒精供宅配,这是由于方便和节省成本. 然而,这种便利性可能会导致酒精消费增加,需要进行监管改进,以减轻潜在的危害.
科学领域:
- 公共卫生 公共卫生
- 消费者行为 消费者行为
- 酒精研究 酒精研究
背景情况:
- 在线购买和送达酒精服务的数量急剧增加,COVID-19大流行加剧了这种情况.
- 关于这些服务的动机和使用模式的研究有限.
- 了解消费者行为对于公共卫生倡议至关重要.
研究的目的:
- 探索澳大利亚人使用在线酒精配送服务背后的动机和原因.
- 确定与这些服务相关的感知好处和潜在缺点.
主要方法:
- 有关40名澳大利亚成年人半结构面试的定性研究.
- 参与者是定期在线购买酒精 (至少每月一次).
- 使用反射主题分析分析的数据.
主要成果:
- 便利性 (节省时间,精力) 是使用酒精配送服务的主要驱动因素.
- 通过在线促销和价格比较节省成本也激励了购买.
- 由于习惯和改变购物行为,COVID-19大流行导致一些人持续或增加使用.
- 便利性成为"双刃剑",可能导致一些人购买和消费酒精的增加.
结论:
- 在线酒精配送主要是为了方便,但这可能会无意中增加酒精消费.
- 需要加强在线酒精配送服务的监管,以应对潜在的公共卫生风险.
- 研究结果突出了方便,成本和酒精消费模式之间的复杂相互作用.
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