"你会对一些怀疑态度是正确的":在面向未来的新闻演讲中建立信任的策略
Tali Aharoni1, Eedan Amit-Danhi2, Maximilian Overbeck1
1The Department of Communication and Journalism, The Hebrew University of Jerusalem, Jerusalem, Israel.
概括
记者通过事实性,权威性和选举报道的透明度来建立公众的信任. 这些策略在不确定性中航行,重申传统的信誉,同时面对现代媒体的挑战.
科学领域:
- 沟通研究 沟通研究
- 媒体研究 媒体研究
- 政治沟通的政治沟通
背景情况:
- 关于新闻可信度的现有研究主要检查观众的看法.
- 这项研究将重点转移到新闻信任的生产方面.
- 面向未来的新闻话语往往涉及高水平的不确定性.
研究的目的:
- 探索媒体参与者在面向未来的新闻话语中使用的建立信任的策略.
- 分析关于选举预测的新闻演讲工作.
- 了解记者如何从生产的角度建立信任.
主要方法:
- 在五轮选举中,对400条新闻文本和400条来自美国和以色列媒体演员的推文进行了定性文本分析.
- 补充了与以色列记者的10次深入采访.
- 在选举报道中专注于新闻言论.
主要成果:
- 确定了三个关键的新闻信任建设言论类型:事实性,权威性和透明性.
- 这些策略促进了双重形式的信任,验证了传统的准确性和有效性.
- 调查结果强调了在实现对当代媒体环境的信任方面面临的挑战.
结论:
- 记者在选举报道中建立信任的策略,为公众信任带来了机遇和挑战.
- 这项研究强调了沟通劳动在建立受众信任方面的复杂性.
- 强调分析对面向未来的信任论的重要性,而不仅仅是过去或现在.
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