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在COVID-19泛印度封锁期间,消费者对必需品购买的反应

Gopal R Patil¹, Rutuja Dhore¹, B K Bhavathrathan²

¹Department of Civil Engineering, Indian Institute of Technology Bombay, Powai, Mumbai 400076, India.

Research in transportation business & management

|November 28, 2023

概括

在印度的COVID-19封锁期间,消费者减少了购物旅行,但购买了更多必需品. 当地的"kirana"商店被证明是至关重要的,而感知到的风险和供应商不信任影响了有组织的零售业,影响了未来的应急准备.

科学领域:

消费者行为消费者行为
全球流行病应对行动
零售管理零售管理

背景情况:

COVID-19 疫情造成了前所未有的全球性破坏,影响了供应链和消费者心理.
印度的封锁导致了恐慌购买和对必需品供应的担忧.
了解危机期间消费者的购买行为对于有效的紧急管理至关重要.

研究的目的:

在印度COVID-19封锁之前和期间分析消费者购买必需品的购买行为.
在疫情期间识别影响有组织零售 (店内和在线) 中断的因素.
为未来的应急准备战略提供见解.

主要方法:

在印度20个州的730个家庭分发了一份在线问卷.
数据分析包括描述性统计和因素分析,以确定关键影响因素.
研究了消费者购买模式和零售业中断.

主要成果:

消费者减少了购物频率,但在封锁期间增加了购买每次旅行必需品的数量.
当地的杂货店 ("kirana"商店) 在确保供应方面发挥了重要作用.
感知风险和供应商不信任是影响有组织零售业绩的主要因素,影响了店内和在线购买.
收入水平被确定为购买行为的重要因素.

结论:

消费者行为适应了大流行引起的不确定性,优先考虑必需品和当地零售.
有组织的零售业中断突显出需要强大的供应链和风险管理策略.
调查结果为开发基础设施和政策提供了有价值的见解,以减轻未来危机的影响.

关键词:

在 COVID-19 疫情中,消费者的反应是消费者的反应.基本的商品基本的商品进行了因子分析.印度印度印度

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