人,帖子和平台:通过将内容置于背景和制定规范来减少在线毒性的传播
1Lyman Briggs College, Michigan State University, East Lansing, MI USA.
概括
一个新的模型解释了假新闻和有毒内容如何因平台功能和软弱的共享规范而在网上传播. 解决这个问题需要在共享帖子和推动中提供更多的上下文,以获得更好的在线沟通规范.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 信息科学 信息科学 信息科学
背景情况:
- 在线平台有助于快速传播信息,包括有害内容.
- 诸如假新闻之类的知识毒性内容的传播构成了重大的社会挑战.
- 现有的模型可能无法完全捕捉到平台设计和内容传播中的用户行为之间的相互作用.
研究的目的:
- 引入一种新的模型来解释在线传播的知识毒性内容.
- 确定导致错误信息不受控制地传播的关键技术和社会因素.
- 提出可行的策略,以减轻有害在线内容的传播.
主要方法:
- 开发一个概念模型,整合个人用户,在线帖子和媒体平台.
- 分析算法策划和社会学术规范在内容共享中的作用.
- 检查共享的交流行为及其相关规范和问责制.
主要成果:
- 毒性含量的不受控制的传播归因于算法料结构和缺乏稳定的社会认识体系规范的组合.
- 分享,通常是由社会认同驱动的,缺乏固有的认识体系检查,导致误解和逃避责任.
- 对职位的误解和对信誉的误判是常见的后果.
结论:
- 为用户和平台共享的帖子添加上下文至关重要.
- 平台应积极鼓励开发和采用公认的知识体系规范发布和共享.
- 缓解策略的重点是增强信息背景和加强负责任的在线沟通实践.
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