公众对医生与制药行业关系的看法以及对医生的信任
Sayaka Saito1, Kei Mukohara2, Kazuhiro Shimomura3,4
1Department of General Medicine, National Hospital Organization Kasumigaura Medical Center, Tsuchiura, Ibaraki, Japan.
PloS one
|November 28, 2023
概括
日本公众对医生和制药公司代表关系的看法显示,他们对礼物和行业影响有不同的看法. 公众对医生的信任与对这些相互作用的看法和医生处方习惯有关.
科学领域:
- 医学伦理 医学伦理
- 卫生沟通健康沟通
- 药品营销 药品营销 药品营销
背景情况:
- 与其他地方一样,日本的医生与制药业代表 (PR) 互动,并收到礼物.
- 了解公众对这些医生与公关关系的看法对于保持信任至关重要.
- 现有的研究缺乏关于日本公众和医生对这些相互作用的认识和接受的全面数据.
研究的目的:
- 为了澄清日本公众对医生与公关关系的看法.
- 检查这些看法与公众对医生的信任之间的关联.
- 为了比较公众和医生的意识,接受和医生与公关关系的感知影响.
主要方法:
- 一个横截面的,匿名的,互联网面板调查对1000名普通公众参与者进行了调查.
- 数据收集由Cross Marketing Inc.进行管理.
- 该调查探讨了医生与公关互动的意识,接受和感知影响.
主要成果:
- 公众对某些医生与公关关系的认识是有限的;根据礼物类型 (例如,文具与餐饮) 的接受程度有所不同.
- 大多数人认为医生参与促销活动会影响处方习惯.
- 对医生的更高信任与年龄较大,拥有初级保健医生,更好的健康状况和接受行业参与有关.
结论:
- 日本公众对医生与制药行业关系的看法显著影响了对医生的信任.
- 医生需要意识到公众的看法,并培养适当的行业关系.
- 公众和医生对这些相互作用的认识和接受之间存在差异.
相关概念视频
01:08Obedience
32.9K
According to obedience research, we may harm others under the forceful pressures of an authority figure (Milgram, 1974). How about if the inappropriate orders were delivered with less force? The increasing interdependence between nurses and physicians compelled Hofling and his colleagues to explore nurses’ reactions to a potentially harmful medical request made by the perceived authority figure, the doctor (Hofling, Brotzman, Dalrymple, Graves, & Pierce, 1966). In this situation,...
32.9K
01:22Ethics and Bioethics
1.4K
Ethics is a philosophical study of moral actions. Ethics attempts to determine what is valuable for individuals and society. It examines the rational justification of moral judgments and analyzes what is morally just, fair, and right. Bioethics is a sub-discipline of applied ethics that analyzes the philosophical, social, and legal issues in life sciences and medicine. Ethical theories serve as a foundation for decision-making and represent the viewpoints from which people seek direction. They...
1.4K
01:15Drug Abuse and Addiction: Pharmacological Phenomena
487
Drug dependence, abuse, and addiction are complex phenomena that can precipitate various abnormal states. Physical dependence refers to a state of pharmacological adaptation to a drug. This adaptation often results in tolerance—a reduced response to the drug after repeated administrations. When the drug use is abruptly stopped, withdrawal symptoms occur due to the body's need to readjust from the pharmacologically induced imbalance. However, tolerance and withdrawal symptoms do not...
487
01:23Ethical Standards II
681
Ethical standards are the backbone of nursing practice, guiding nurses as they interact with patients, families, and colleagues. These standards are crucial for providing safe, empathetic care centered on the patient's needs.
Nurses are entrusted with upholding various ethical principles and standards. Nurses forge solid therapeutic relationships using trust, empathy, autonomy, confidentiality, and professional competence.
Confidentiality is crucial, embodying respect for individual privacy...
Nurses are entrusted with upholding various ethical principles and standards. Nurses forge solid therapeutic relationships using trust, empathy, autonomy, confidentiality, and professional competence.
Confidentiality is crucial, embodying respect for individual privacy...
681
01:27Ethical Issues
973
Nurses are essential in patient care, upholding the ethical principles of their profession and effectively navigating ethical dilemmas. Neglecting ethical issues can lead to inadequate patient care, compromised therapeutic relationships, and moral distress among healthcare workers.
Ethical Concerns in Healthcare:
Ethical Concerns in Healthcare:
973
01:54The Placebo Effect
6.2K
The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words, simply expecting something to happen can actually make it happen.
6.2K