在COVID-19疫苗授权话语和道德基础中的无礼:自然语言处理方法
Jason Tin1, Hannah Stevens2, Muhammad Ehab Rasul3
1Department of Public Health Sciences, University of California, Davis, Davis, CA, United States.
JMIR formative research
|November 29, 2023
概括
道德基础显著影响在线不文明的疫苗话语. 定制公共卫生信息以解决这些道德价值观可以提高COVID-19疫苗的信心和遵守.
科学领域:
- 社会心理学 社会心理学
- 公共卫生传播 公共卫生传播
- 计算语言学 计算语言学
背景情况:
- 疫苗犹是缓解COVID-19大流行影响的一个主要障碍.
- 社交媒体上的反疫苗话语,由政治化推动,增加了关于疫苗授权的不文明.
- 众所周知,不文明的言论会降低对COVID-19疫苗的信心.
研究的目的:
- 检查关于COVID-19疫苗的不文明话语背后的道德基础 (例如,关心,公平,忠诚).
- 调查道德基础与不文明的特定维度 (例如,毒性,侮辱,身份攻击) 之间的联系.
- 为了比较两种不同的反疫苗子红包之间的不文明的流行情况:r/coronaviruscirclejerk和r/lockdownskepticism.
主要方法:
- 使用自然语言处理 (NLP) 来分析不文明话语中的道德基础.
- 来自r/coronaviruscirclejerk和r/lockdownskepticism的数据被收集并过为COVID-19疫苗和与任务相关的术语.
- 分析了10%的过帖子和评论样本,以确定道德基础和不文明维度之间的关联.
主要成果:
- 除了权威之外的道德基础,与毒性,侮辱,亵,威胁和身份攻击等不文明的维度有很大关系.
- 在这两种子网格之间观察到不文明度的显著差异.
- 与r/coronaviruscirclejerk (P<.001) 相比,r/lockdownskepticism表现出明显较低的身份攻击,侮辱,毒性,亵和威胁水平.
结论:
- 伦理基础在塑造不文明的疫苗话语中发挥着重要作用.
- 公共卫生从业人员应该定制信息,以解决导致疫苗担忧的潜在道德价值观.
- 将道德基础纳入公共卫生沟通策略中,可能会提高对疫苗的遵守,并促进更文明的话语.
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