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影响消费者献血意向的因素:南非观点

Relebohiseng Matubatuba1, Nadine Strydom1, N Benedicte Lunanga1

  • 1Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa.

Health marketing quarterly
|November 29, 2023
PubMed
概括

了解消费者献血意图至关重要. 意识,责任和个人规范积极影响捐赠意图,责任是新兴市场个人规范的关键驱动力.

关键词:
献血是献血,献血是献血,献血是献血,献血是献血.健康营销健康营销是什么规范激活模型的标准.个人规范 个人规范亲社会行为 亲社会行为社交营销是社会营销.

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