从资源编排的角度来看,数字化转型如何提高新产品开发性能?-基于配置的分析
Daohai Zhang1, Xianqiao Hou1, Jiayuan Guo2
1School of Management, Jiangsu University, Zhenjiang, Jiangsu.
PloS one
|November 29, 2023
概括
数字化转型和研发投资是提高新产品开发 (NPD) 绩效的关键. 能力之间的协同作用,而不是个人优势,推动成功,不同的企业需要不同的道路.
科学领域:
- 商业战略 商业战略
- 创新管理 创新管理
- 数字化转型 数字化转型
背景情况:
- 新产品开发 (NPD) 对企业的竞争力至关重要.
- 数字化转型为NPD绩效带来了机遇和挑战.
研究的目的:
- 调查数字化转型能力,研发投资和异质性协同作用对NPD绩效的影响.
- 通过数字化转型来确定提高NPD绩效的独特途径.
主要方法:
- 量化比较分析 (QCA) 应用于35家上市企业的2021年年度报告.
- 利用了资源安排理论和资源结构能力框架.
主要成果:
- 确定了四种不同的NPD绩效路径:数字创新驱动,大规模多人才,成熟和强大,以及数字创业.
- 数字化转型能力,研发投资和公司异质性对NPD业绩产生积极影响,但需要协同效应 (至少两个因素) 才能获得显著的结果.
- 企业的异质性需要量身定制的数字化转型策略,以实现最佳的NPD性能.
结论:
- 数字化转型能力,研发投资和异质性的协同组合对于高NPD性能至关重要.
- 企业必须采用符合其独特特征的具体数字化转型路径.
- 增加对研发人员的投资可以在数字化转型的早期阶段提高NPD绩效.
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