中国大学生对体力活动激励计划的偏好:一个离散选择实验
Jingbo Zhang1, Qing Li2, Jinzi Zhang1
1School of Humanities and Social Sciences, Harbin Medical University, Harbin, China.
Frontiers in public health
|November 29, 2023
概括
中国大学生更喜欢奖金金额,炼时间和学术奖励的体育活动计划. 偏好因个体特征而异,引导量身定制的激励策略.
科学领域:
- 健康 行为 健康行为
- 运动科学 运动科学
- 教育心理学教育心理学
背景情况:
- 身体活动对大学生健康至关重要.
- 需要有效的激励计划来鼓励学生参与体育活动.
- 了解学生的偏好是设计成功激励计划的关键.
研究的目的:
- 探索和比较中国大学生对体力活动激励计划的偏好.
- 确定吸引学生的激励计划的关键属性和水平.
- 分析个体特征如何影响这些偏好.
主要方法:
- 在中国对1358名大学生进行了横截面在线调查.
- 离散选择实验 (DCE) 的方法.
- 条件逻辑模型 (CLM),接受意愿 (WTA) 和倾向得分匹配 (PSM) 分析.
主要成果:
- 奖金金额,炼时间和学术奖励是最重要的属性.
- 学生们更喜欢4日元的奖金,20分钟的炼,以及综合测试成绩的奖金点.
- 对这些属性的偏好因性别和体重指数 (BMI) 而异.
结论:
- 奖金,炼时间和学术奖励是学生体育活动激励计划的关键组成部分.
- 偏好中的异质性需要根据学生的特点制定量身定制的课程.
- 这些发现可以为政策制定提供信息,以提高大学生对体力活动的动机.
更多相关视频
11:51Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
15.1K
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
735
相关概念视频
01:52Persuasion Strategies
38.7K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.7K
02:01Group Design
8.9K
The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same except for one difference— experimental manipulation. The experimental group gets the experimental manipulation—that is, the treatment or variable being tested—and the control group does not. Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between...
8.9K