青少年和年轻成年人戒烟的途径:来自真相的证据®运动
Jennifer M Kreslake1,2, Kathleen Aarvig1, Michael Shiyang Liu1
1Truth Initiative, Schroeder Institute, Washington, DC, USA.
American journal of health promotion : AJHP
|November 29, 2023
概括
在年轻电子烟使用者中提高对真相运动的认识,加强了反吸烟的态度和规范,导致随着时间的推移减少了电子烟的使用. 这突显了该活动在改变行为方面的有效性.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 控制烟草的控制方式
背景情况:
- 电子烟的使用仍然是青少年和年轻人的重大公共卫生问题.
- 了解公共卫生活动对行为的影响对于有效的烟草控制战略至关重要.
研究的目的:
- 为了检查事实宣传活动的意识如何影响年轻成年人随时间的推移使用电子烟的频率.
- 调查针对竞选活动的态度和感知规范在这种关系中的调解作用.
主要方法:
- 利用了全国代表性的真相纵向队列调查的四个波 (2020-2023) 的数据.
- 分析了718名年轻电子烟使用者 (15-24岁) 使用潜伏增长结构方程建模.
- 测量了累积的广告知名度,针对活动的态度,感知规范和电子烟使用频率.
主要成果:
- 更高的truth®广告意识与更强烈的反vaping态度有关,包括对vaping行业的感知风险和拒绝.
- 这些态度反过来预测了对电子烟使用的更强烈的认知规范.
- 对电子烟使用的强烈认知规范与随着时间的推移,电子烟使用频率的减少有显著的关联.
结论:
- 通过加强反吸烟态度和感知规范,真相运动有效地影响年轻的电子烟用户.
- 提高竞选意识,通过中介途径导致电子烟使用频率下降.
- 研究结果支持针对性公共卫生信息在青年烟草控制中的作用.
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