衡量信任:一种文本分析方法,用于比较,对比和选择信任调查问卷
Areen Alsaid1, Mengyao Li2, Erin K Chiou3
1Department of Industrial and Manufacturing Systems Engineering, University of Michigan-Dearborn, Dearborn, MI, United States.
Frontiers in psychology
|November 30, 2023
概括
这项研究分析了46个信任调查问卷,使用词嵌入来识别共同的主题和差异. 结果为选择适当的信任测量工具提供了指导方针,有助于各个领域的研究.
科学领域:
- 心理学 心理学 心理学
- 人与计算机的交互
- 信息科学 信息科学 信息科学
背景情况:
- 信任是人与人,人与技术互动的关键构造.
- 有许多调查问卷来衡量信任,但它们之间的差异并未得到充分理解.
- 需要对信任测量工具进行系统的比较.
研究的目的:
- 系统地探索广泛使用的信任调查问卷中的差异和共同主题.
- 为选择适当的信任测量工具提供数据驱动的指导方针.
- 开发一个交互式工具来探索信任问卷的语义空间.
主要方法:
- 进行了一项审查,确定了46个自动化,人类和电子商务领域的信任问卷.
- 使用GloVe词嵌入来编码问卷项目和整个问卷.
- 采用UMAP进行维度缩小和可视化,在Web应用程序中实现.
主要成果:
- 开发了一个信任相关词语的语义词典.
- 提供了基于项目分散和域/层组成的问卷选择建议.
- 创建了一个交互式Web应用程序,用于探索信任调查问卷.
结论:
- 该研究提供了一种用于比较和选择信任调查问卷的新方法.
- 对信任测量的洞察力可以从口头对话或书面评论中获得.
- 这些发现有助于在信任研究和应用中做出更明智的选择.
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