量化识别消息主题,鼓励西弗吉尼亚州护士接种COVID-19疫苗
Emilee T Austin1, Daniel Totzkay1,2, Julia Daisy Fraustino1,2
1Department of Communication Studies, West Virginia University, Morgantown, West Virginia, USA.
Journal of health communication
|December 1, 2023
概括
社会规范影响护士的COVID-19疫苗接种决定,但对于那些与他们的护理身份高度融合的人来说并非如此. 量身定制的风险沟通可能会鼓励在完全融合的护士中接种疫苗.
科学领域:
- 卫生沟通健康沟通
- 社会心理学 社会心理学
- 疫苗学 疫苗学 疫苗学
背景情况:
- 护士是COVID-19疫苗接种决策的关键影响者.
- 护士面临的COVID-19风险较高,但疫苗接种率仍然低于最佳水平.
- 了解护士接种疫苗的障碍对公共卫生至关重要.
研究的目的:
- 探索影响护士COVID-19疫苗接种决策的因素.
- 调查身份融合在疫苗接种意图中的作用.
- 确定促进护士接种疫苗的有效策略.
主要方法:
- 对来自西弗吉尼亚州护士协会的328名执业护士进行调查.
- 评估护理身份,威胁感知,疗效信念,社会规范和接种疫苗的意图.
- 应用通信科学和身份融合框架.
主要成果:
- 社会规范对护士的疫苗接种意图产生重大影响,因为护士与他们的身份没有完全融合.
- "完全融合"的护士可能会更好地响应量身定制的风险沟通.
- 关于自我有效性的信息可能会阻止一些护士接种疫苗.
结论:
- 身份融合缓和了社会规范对疫苗接种意图的影响.
- 个性化风险信息是"完全融合"护士的潜在策略.
- 避免发送自我效能信息,以防止在一些护士中阻止疫苗接种.
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