巴西的水牛肉贸易和消费
Ricardo Zambarda Vaz1, Haylleen Aparecida Oliveira Menezes de Sá1, Dayana Bernardi Sarzi Sartori1
1Federal University of Santa Maria, Department of Animal Science, Av. Independência, 3751 Palmeira das Missões, RS, Brazil.
Meat science
|December 1, 2023
概括
消费者对水牛肉的了解有限,许多人无法将其与牛肉区分开来. 建立明确的原产地和质量认证对于扩大巴西水牛肉消费至关重要.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为研究 消费者行为研究
- 农业经济学 农业经济学
背景情况:
- 关于巴西水牛生产链和消费者对水牛的看法,信息有限.
- 了解消费者行为对于发展水牛肉市场至关重要.
研究的目的:
- 为了确定与巴西水牛肉消费相关的消费者行为,接受和趋势.
- 评估消费者对水牛生产链和肉类特征的认识.
主要方法:
- 一种基于调查的研究方法,使用通过数字平台分发的在线问卷.
- 探索性多变量统计分析,特别是主要组件分析 (PCA),以解释消费者反应.
主要成果:
- 44.82%的巴西消费者尝试过水牛肉,但50.24%的人无法区分牛肉和牛肉.
- 对于44.82%的受访者来说,产品的来源和识别是重要的因素",质量"是最常被引用的术语.
- 主要成分分析解释了93.32%的消费者对水牛肉的看法变化.
结论:
- 很大一部分巴西消费者对水牛生产链及其肉类一无所知.
- 实施识别证书,强调健康益处,确保产品的可用性是建立消费者信心和扩大市场的关键.
- 通过原产地,质量和健康保证,增加水牛肉消费有很大的潜力.
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