生态标签和经济衰退
Jibonayan Raychaudhuri1,2, Ada Wossink2
1School of Economics, University of East Anglia, Norwich, England, United Kingdom.
PloS one
|December 4, 2023
概括
2008年经济衰退对有生态标签的杂货消费产生了不同的影响. 虽然有机产品销量下降,但公平贸易产品支出上升,挑战了简单的价格理论.
科学领域:
- 消费者行为 消费者行为
- 环境经济学环境经济学
- 行为经济学是一种行为经济学.
背景情况:
- 经济衰退通常会减少对高价商品的支出.
- 预计在2008年经济衰退期间,通常更昂贵的环保标签产品将受到影响.
- 在经济冲击期间,消费者对可持续产品的支出模式需要细致的检查.
研究的目的:
- 调查2008年经济衰退对生态标签食品杂货消费者支出的影响.
- 确定传统价格理论是否准确地预测了经济衰退期间消费者对高价,有环保标签的商品的消费行为.
- 探索潜在的决策模型,解释观察到的支出转移.
主要方法:
- 利用英国超市忠诚度卡数据来分析消费者支出.
- 对不同类别的生态标签产品 (有机与公平贸易) 的支出份额的比较变化.
- 评估了突出性和声誉信号模型,以解释经验发现.
主要成果:
- 2008年的经济衰退对不同的生态标签产品类别产生了不同的影响.
- 有机杂货产品的支出份额大幅下降.
- 公平贸易杂货产品的支出份额显著增加.
结论:
- 传统的价格理论本身并不能完全解释消费者对经济衰退的反应.
- 突出性和声誉信号模型都为观察到的不同支出模式提供了合理的解释.
- 消费者对生态标签产品的选择受到价格以外的因素的影响,即使在经济困难时期.
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