在越南使用食品配送应用程序的Z世代客户行为调查数据
Tuan Duong Vu1, Hoang Viet Nguyen2, Phuong Thao Vu3
1Institute of Business Administration, Thuongmai University, Hanoi 100000, Vietnam.
Data in brief
|December 6, 2023
概括
这项研究探讨了影响Z世代的因素.
科学领域:
- 商业和经济学 商业和经济学
- 技术与创新 技术与创新
背景情况:
- 食品配送应用程序的快速增长为企业带来了新的机遇和挑战.
- 了解客户忠诚度对于在竞争激烈的食品配送市场中取得持续成功至关重要.
研究的目的:
- 调查推动越南Z世代消费者继续使用食品配送应用的关键因素.
- 为越南日益勃的电子商务领域提供对消费者行为的实证见解.
主要方法:
- 通过问卷从河内和胡志明市的361名Z世代用户收集的数据.
- 使用SPSS 22和AMOS 23进行统计分析,包括描述性分析,克伦巴赫的阿尔法和确认因素分析 (CFA).
主要成果:
- 数据集显示出高可靠性,收有效性和区分有效性.
- 经过验证的数据作为进一步研究Z世代的食品配送应用程序使用的坚实基础.
结论:
- 这项研究提供了一个可靠的数据集,以了解Z世代对食品配送平台的持续参与.
- 调查结果可以为针对越南青年市场的食品配送企业制定战略.
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