"疫苗作为一个骗局":一个隐喻在Facebook上出错了
1National University of Political Studies and Public Administration, Bucharest, Romania.
Frontiers in psychology
|December 6, 2023
概括
科学传播者使用比喻,比如"作弊表",来解释COVID-19疫苗. 虽然简化了复杂的信息,但这些隐喻可能会增加疫苗的两极分化.
科学领域:
- 话语分析是一种话语分析.
- 医学沟通 医学沟通
- 公共卫生信息传递.
背景情况:
- 随着COVID-19大流行,社交媒体上出现了疫苗阴谋论的激增.
- 公共卫生专家积极参与揭穿在线虚假信息.
- 了解语言在公共卫生沟通中的作用至关重要.
研究的目的:
- 分析罗马尼亚公共卫生专家用来解释COVID-19疫苗和mRNA技术的隐喻.
- 为了研究"疫苗作为作弊表"隐喻的功能和影响.
- 探索隐喻语言如何影响公众对疫苗信息的理解和两极分化.
主要方法:
- 采用了以话语为主导的方法来分析隐喻.
- 在Vlad Mixich在特定的Facebook帖子中使用的隐喻被识别和分析.
- 专注于"疫苗作为作弊表"的比喻及其含义.
主要成果:
- "作弊表"比喻简化了复杂的疫苗概念,为更广泛的受众提供.
- 这个比喻被用来澄清信息和批评对错误信息的敏感性.
- 分析表明,这种比喻虽然简化,但可能会加剧疫苗两极分化.
结论:
- 隐喻是科学传播的强大工具,有助于理解像mRNA疫苗这样的抽象主题.
- 刻意使用像"作弊表"这样的隐喻可能是一个双刃剑,简化但潜在的两极化.
- 需要对公共卫生中的隐喻语言进行进一步的研究,以减轻意想不到的后果,并促进知情的公共话语.
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