平衡对目标的看法:通过微积分方法调查政治微目标透明度
Martin-Pieter Jansen1, Nicole C Krämer1,2
1Social Psychology: Media and Communication, University of Duisburg-Essen, Duisburg, Germany.
PloS one
|December 7, 2023
概括
政治微型定位 (PMT) 披露增加了广告的知名度,影响了感知到的好处,但没有影响隐私问题. 然而,隐私问题确实促使用户在网上采取隐私保护行为.
科学领域:
- 政治沟通是政治沟通.
- 数字广告数字广告是指数字广告.
- 人与计算机的互动.
背景情况:
- 政治广告商越来越多地使用社交媒体通过政治微观定位 (PMT) 来定制消息.
- 用户往往不知道PMT,目前的透明度措施是不够的.
- 增加PMT的透明度可能会影响用户的隐私感知和行为.
研究的目的:
- 调查披露是否提高了用户对微观目标政治广告的识别能力.
- 以隐私计算理论为指导,检查披露对感知好处,隐私问题和隐私保护行为的影响.
- 评估不同披露突出级别的有效性.
主要方法:
- 一个预先注册的在线实验,有450名参与者.
- 一个介于主题之间的设计,让参与者接触到具有标准或更突出的披露的Instagram帖子.
- 广告识别的测量,感知到的好处,隐私问题和隐私保护行为.
主要成果:
- 对披露的曝光显著增加了微观定向广告的识别.
- 广告识别与感知到的好处有关,但与隐私问题没有直接关系.
- 隐私问题与增加的隐私保护行为有积极的联系.
- 超过80%的参与者正确地回忆起更突出的披露.
结论:
- 披露可以有效地提高用户对社交媒体上的政治微观目标的认识.
- 虽然披露会影响所感知的好处,但它们对隐私问题的直接影响是有限的.
- 隐私问题仍然是用户采用针对微观目标的保护行为的一个重要驱动因素.
相关概念视频
Strategies for Assessing and Addressing Confounding
102
Confounding is a critical issue in epidemiological studies, often leading to misleading conclusions about associations between exposures and outcomes. It occurs when the relationship between the exposure and the outcome is mixed with the effects of other factors that influence the outcome. Given that, addressing confounding is of high importance for drawing accurate inferences in research.
Confounding can be addressed at both the design phase of a study and through analytical methods after data...
Confounding can be addressed at both the design phase of a study and through analytical methods after data...
102
Woodward–Hoffmann Selection Rules and Microscopic Reversibility
3.1K
Electrocyclic reactions, cycloadditions, and sigmatropic rearrangements are concerted pericyclic reactions that proceed via a cyclic transition state. These reactions are stereospecific and regioselective. The stereochemistry of the products depends on the symmetry characteristics of the interacting orbitals and the reaction conditions. Accordingly, pericyclic reactions are classified as either symmetry-allowed or symmetry-forbidden. Woodward and Hoffmann presented the selection criteria for...
3.1K
Decision Making: P-value Method
5.4K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
5.4K
Regression Toward the Mean
6.3K
Regression toward the mean (“RTM”) is a phenomenon in which extremely high or low values—for example, and individual’s blood pressure at a particular moment—appear closer to a group’s average upon remeasuring. Although this statistical peculiarity is the result of random error and chance, it has been problematic across various medical, scientific, financial and psychological applications. In particular, RTM, if not taken into account, can interfere when...
6.3K
Manipulation and Analysis
26
GIS manipulation and analysis functions are vital for decision-making and planning. These activities range from data retrieval tasks, such as selecting information based on specific criteria, to advanced analytical techniques that address complex spatial problems.One critical GIS analysis method is overlaying, which combines multiple data layers to examine impacts. For example, overlaying a river-dammed lake boundary with road networks can identify affected infrastructure. Another common...
26
Hindsight Biases
3.4K
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
3.4K


