在Twitter迁移到Mastodon时,社会影响的驱动因素
Lucio La Cava1, Luca Maria Aiello2,3, Andrea Tagarelli4
1University of Calabria, Rende, Italy. lucio.lacava@dimes.unical.it.
Scientific reports
|December 7, 2023
概括
转移到Mastodon的Twitter用户显示,社会影响驱动着协调的行为. 联系密度和共享身份等社区因素影响迁移速度,解释了57%的差异.
科学领域:
- 社交网络分析分析
- 在线集体行为在线集体行为.
- 信息传播模型信息传播模型
背景情况:
- 埃隆·马斯克收购Twitter促使用户迁移到像Mastodon这样的替代平台.
- 了解用户迁移的动态和在线环境中的协调行为至关重要.
研究的目的:
- 分析推特用户迁移到Mastodon的集体行为.
- 确定在线媒体转变中协调行为和社会影响的关键驱动因素.
主要方法:
- 分析了大约7.5万名移居用户的社交网络和公共对话.
- 区分流行病模型的应用来描述信息传播和社会影响.
- 调查影响不同Twitter社区社交影响力有效性的因素.
主要成果:
- 移民模式与社会影响现象保持一致,与流行病信息传播模式一致.
- 较低的社会联系密度,更高的承诺信号,以及强调共享身份/事实知识的加速影响.
- 鉴定出来的因素共同解释了57%的迁移行为变异.
结论:
- 网络结构,用户承诺和心理语言因素对于基层集体行动至关重要.
- 这项研究加深了对推动在线团体行为变化的机制的理解.
- 调查结果提供了关于管理在线社区和信息传播的见解.
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