当涉及到公众对阿片类药物预防计划的支持时,名称和框架很重要
Jennifer B Johnston1, Kaya A Thompson1
1Western New Mexico University, Department of Behavioral Science, P.O. Box 680, Silver City, NM 88061 United States.
富有同情心的框架和拯救生命的信息显著提高了公众对过量预防中心 (OPC) 的支持. 强调同情和医疗援助的营销材料在克服对减少伤害网站的怀疑方面是最有效的.
科学领域:
- 公共卫生 公共卫生
- 社会学 社会学 社会学
- 卫生沟通健康沟通
背景情况:
- 在美国,阿片类药物过量是意外死亡的主要原因.
- 安全消费网站 (SCS) 是有效的减少危害的策略,但面临着公众的怀疑.
- 对SCS的立法努力在很大程度上失败了,在罗德岛和纽约市的成功有限.
研究的目的:
- 评估不同命名和框架策略对公众对安全消费网站 (SCS) 的看法的影响.
- 确定关键的信息元素,以提高优势,并减少与减少伤害中心相关的耻辱感.
主要方法:
- 混合方法设计结合了焦点小组和随机实验与美国成年人在线小组的代表性.
- 参与者评价了节目标题,描述和图像.
- 焦点小组探讨了参与者的印象和担忧.
主要成果:
- 药物过量预防中心 (OPC) 是首选的名称和框架.
- 富有同情心的语言和拯救生命的医疗信息是支持率的主要驱动因素.
- 人们帮助和微笑的形象得到了很好的接待.
- 事实信息和统计数据也提高了支持度.
结论:
- 公众反对SCS的原因是耻辱和政治归属.
- 完善的营销材料,包括富有同情心的语言和拯救生命的信息,可以减少耻辱,并产生公众支持.
- 有效的沟通策略对于成功实施减少危害的举措至关重要.
更多相关视频
12:20Use of the Operant Orofacial Pain Assessment Device OPAD to Measure Changes in Nociceptive Behavior
Published on: June 10, 2013
16:02Demonstration of the Sequence Alignment to Predict Across Species Susceptibility Tool for Rapid Assessment of Protein Conservation
Published on: February 10, 2023
相关概念视频
Framing Effects
Analgesia and Pain Management
Drug Control Governance: Regulatory Bodies and Their Impact
Prescription, Nonprescription and Orphan Drugs
The misuse and addiction to prescription drugs is a growing problem that can affect people of all age groups, specifically teenagers. This can happen when prescription medications are used in ways not intended by the prescriber, such as taking someone else's prescription or using medication for...
Healthcare Agencies II
Parish nursing is a growing specialty nursing profession that focuses on holistic healthcare, health promotion, and illness prevention. It blends professional nursing practice with a health ministry, focusing on health and healing within the context of a Christian community. Parish nurses serve as health educators, referral sources,...
Opioid Analgesics: Morphine and Other Natural Cogeners
