通过随行采访检查青少年接触食品和饮料营销的性别差异
1Interdisciplinary School of Health Sciences, University of Ottawa, 75 Laurier Ave E, Ottawa, ON, K1N 6N5, Canada.
Appetite
|December 10, 2023
概括
这项研究揭示了青少年如何看待在线不健康食品营销的性别差异. 女孩比男孩更了解营销策略和家庭保护,突出了关键的发展见解.
科学领域:
- 公共卫生 公共卫生
- 青少年心理学 青少年心理学
- 市场营销和消费者行为
背景情况:
- 青少年是有针对性的不健康食品营销的脆弱人口.
- 数字平台显著影响青少年的饮食习惯和偏好.
- 了解对营销的性别反应对于公共卫生干预至关重要.
研究的目的:
- 探索青少年参与网上不健康食品和饮料营销的性别差异.
- 识别影响青少年食物选择的掠夺性营销策略和保护因素.
- 分析性别如何塑造对数字食品营销的看法和反应.
主要方法:
- 在线民族学方法. 在线民族学方法.
- 与青少年男孩和女孩 (年龄在13-17岁) 进行了随行采访.
- 对数字食品营销在线体验的定性分析.
主要成果:
- 关键主题包括掠夺性营销,家庭保护角色和影响者的影响.
- 观察到的性别差异:女孩比男孩更多地注意到营销性别意义,颜色影响和酒精广告.
- 女孩报告说,她们对家庭对营销的保护作用的认识更高.
结论:
- 青春期是品牌忠诚度发展的关键时期,使青少年成为食品公司的目标.
- 性别特定的营销策略很普遍,并影响了青少年的看法.
- 调查结果为青少年提供有关营销技术的信息,并帮助决策者制定保护性法规.
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