特定于商店的杂货购物模式及其与客观和感知到的零售食品环境的联系
Daisy Recchia1, Marlène Perignon1, Pascaline Rollet1
1MoISA, Univ Montpellier, CIRAD, CIHEAM-IAMM, INRAE, Institut Agro, IRD, Montpellier, Occitanie, France.
Public health nutrition
|December 10, 2023
概括
不同的杂货购物模式与零售食品环境 (RFE) 有关. 了解这些多样化的消费者行为和RFE互动是制定城市食品政策的关键.
科学领域:
- 公共卫生 公共卫生
- 城市规划 城市规划
- 消费者行为 消费者行为
背景情况:
- 了解杂货购物模式对于公共卫生和城市规划至关重要.
- 零售食品环境 (RFE) 显著影响食品的可获得性和购买习惯.
- 以前的研究还没有完全探索特定购物行为和RFE之间的细微关系.
研究的目的:
- 在家庭中识别出不同的杂货购物模式.
- 调查这些已识别的模式与零售食品环境 (RFE) 的客观和感知方面之间的联系.
主要方法:
- 在法国蒙彼利埃大都市区进行了一项横截面研究.
- 主要组件分析和层次集群分析被用来定义购物模式.
- 使用后勤回归模型来评估与RFE的关联,控制家庭特征.
主要成果:
- 确定了五种不同的家庭杂货购物模式:"超市"",多元化"",折扣"",便利"和"专业化".
- 每个模式都显示出与不同类型的商店和食品生产商的看法相近的独特关联.
- 例如",超市"购物者不太可能住在便利店附近,而"专业"购物者更可能住在蔬菜店附近.
结论:
- 杂货购物行为是多样化的,并且与零售食品环境 (RFE) 有着重要的关联.
- 在考虑家庭和活动空间时,RFE的客观措施和感知方面都很重要.
- 调查结果强调,需要制定细微的城市食品政策,以考虑消费者与食品零售领域的多样化互动.
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