"你自己讲故事":定义和发展叙述性的图形警告标签
Zexin Ma1, Elizabeth A Hintz1, Bia Cassano2
1Department of Communication, University of Connecticut.
Health communication
|December 11, 2023
概括
叙述性图像警告标签 (PWLs) 需要性格,因果关系和设置才能有效. 这些标签增加了风险感知和对与酒精有关的癌症风险的理解.
科学领域:
- 卫生沟通健康沟通
- 行为科学 行为科学
- 风险感知 风险感知
背景情况:
- 图形警告标签 (PWL) 用于传达健康风险.
- 在PWL中,叙事内容显示出对行为改变的承诺.
研究的目的:
- 确定构建叙事PWL的内在特征.
- 探索对叙事PWL有效性的看法.
主要方法:
- 七个在线焦点小组 (n=30) 与中度至重度饮酒者.
- 讨论模拟PWLs沟通酒精癌症风险的讨论.
主要成果:
- 叙事PWL需要角色,因果关系和故事构建的设置.
- 参与者发现叙事PWL比非叙事PWL更有效.
- 有效性的原因包括易于理解,好奇,同情,减少厌恶和增加风险感知.
结论:
- 叙述式PWL是沟通与酒精有关的癌症风险的有效工具.
- 设计元素,如角色,因果关系和设置增强叙事PWL影响.
- 这些发现对于设计有说服力的健康信息具有实际意义.
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