不要阅读这篇文章:自动评价和推敲对选择的影响
Fernanda S Oda1,2, Robert S LeComte1,2, Derek D Reed1,2
1Department of Applied Behavioral Science, University of Kansas, 4036 Dole Human Development Center, 000 Sunnyside Avenue, Lawrence, KS 66045 USA.
The Analysis of verbal behavior
|December 11, 2023
概括
选择架构,特别是自动点击,显著影响决策. 将选择设置为选择退出默认值和未勾选框,增加了可选学术活动的入学率,证明了有效的推动.
科学领域:
- 行为科学 行为科学
- 认知心理学 认知心理学
- 选择架构 选择架构
背景情况:
- 自闭症,口头行为,可以影响决策.
- 选择架构和框架效应是理解行为反应的关键.
- 默认和选择/退出框架显著影响在线环境中的用户选择.
研究的目的:
- 为了调查自动批评者作为选择行为上的推动者的影响.
- 检查不同框架 (选择加入,选择退出) 和默认选项如何影响入学决策.
- 评估负自临界框架在改变初始选择中的有效性.
主要方法:
- 两项研究与行为科学课程的本科生进行了研究.
- 参与者在Blackboard (研究1) 和Canvas (研究2) 上与在线调查进行了互动.
- 实验操纵涉及不同的 (选择加入/选择退出) 和默认框状态 (选中/未选中) 进行可选活动.
主要成果:
- 不选框的退出框架导致了更多的学术活动的入学率.
- 一个随后的负面自临的框架成功地鼓励了最初选择退出,然后选择加入的学生.
- 在两个不同的在线平台上复制证实了研究结果的稳定性.
结论:
- 在选择架构中使用自动点击作为点击,可以有效地指导行为.
- 默认选项和框架是影响入学和同意的强大工具.
- 关于使用 nudges 获得同意的伦理考虑很重要.
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