在社会背景下的捐赠
Robert W Ressler1, Pamela Paxton2, Kristopher Velasco2
1The Institute for Child, Youth and Family Policy, Brandeis University, Waltham, Massachusetts.
概括
非营利性捐款受不仅仅是财务因素的影响. 生态环境,宗教呼吁和志愿者数量显著影响了资金,突出了社会和环境因素的重要性.
科学领域:
- 社会学 社会学 社会学
- 非营利性的管理管理.
- 环境研究 环境研究
背景情况:
- 非营利组织的资金在很大程度上依赖于捐款,但研究主要集中在财务因素上.
- 影响捐赠的社会和生态背景在现有文献中仍未得到充分研究.
研究的目的:
- 调查生态环境,组织身份和社交网络联系对非营利性捐款的影响.
- 分析这些因素如何影响501 (c) 3非营利组织的捐款水平.
主要方法:
- 利用美国国税局 (IRS) 新发布的电子备案非营利性报告表.
- 分析了2015年左右来自95,518个501 (((c) 3非营利组织的数据.
- 员工使用滞后回归模型来评估变量之间的关系.
主要成果:
- 有利的生态环境,宗教吸引力和更多的志愿者数量与捐款增加有积极的相关性.
- 地理上的归属会增加捐赠,但只有在特定的生态条件下.
- 研究结果揭示了组织特征与环境之间的微妙相互作用.
结论:
- 非营利组织在吸引捐款方面的成功是由内部因素和外部环境的结合所塑造的.
- 结果为寻求优化筹款策略的非营利组织提供了实用的见解.
- 该研究通过扩大对捐赠驱动因素的理解,超越金融指标,为社会理论做出贡献.
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