相关实验视频

Updated: Jul 8, 2025

Dynamic Monitoring of Seroconversion using a Multianalyte Immunobead Assay for Covid-19

Dynamic Monitoring of Seroconversion using a Multianalyte Immunobead Assay for Covid-19

Published on: February 16, 2022

重定向说服:转换信息如何提高态度,减少未接种COVID-19疫苗的坚持者之间的抵抗力

Jeff Conlin¹, Sushma Kumble², Michelle Baker³

¹William Allen White School of Journalism and Mass Communications, University of Kansas.

Health communication

|December 12, 2023

概括

双面信息改善了未接种疫苗的成年人对COVID-19疫苗接种的态度. 虽然这些信息并没有直接减少耐药性,但间接减少了犹,显示了公共卫生运动的潜力.

科学领域:

公共卫生传播公共卫生传播
健康心理学心理健康心理学
疫苗犹研究疫苗犹研究

背景情况:

接种COVID-19疫苗对于公共卫生至关重要.
了解有说服力的沟通策略对于解决疫苗犹问题至关重要.
在改变态度方面,呈现双方观点的双边信息可能比单边信息更有效.

研究的目的:

为了比较双边反驳转化信息与单边倡导信息的说服力效应.
评估这些信息对支持COVID-19疫苗接种态度和疫苗耐药性的影响.
探索信息有效性的潜在调解者 (同性恋,论点强度) 和调解者 (疫苗犹程度).

主要方法:

准实验性设计比较消息类型.
从未接种疫苗的美国成年人中收集的调查数据.
统计分析包括调解和调节分析 (结构方程建模).

主要成果:

双向转化信息显著增加了支持疫苗接种的态度.
转换信息并没有直接降低疫苗接种耐药性.
同性恋调解了转化信息和结果之间的关系,而论点强度没有.
较少犹接种疫苗的参与者通过结构方程模型显示了更大的间接抗药性降低.

结论:

两面反驳的信息显示,增加疫苗接种态度是有希望的.
公共卫生沟通人员可以利用这些信息类型,考虑诸如同性恋等因素,以影响疫苗的接受.
基于疫苗犹程度的定位信息可能会提高它们在减少耐药性的有效性.

更多相关视频

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Author Spotlight: Studying Host-Virus Interactions with Pseudotyped Viruses

Author Spotlight: Studying Host-Virus Interactions with Pseudotyped Viruses

Published on: November 21, 2023

相关概念视频

Vaccinations

Vaccinations

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Persuasion Strategies

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

Routes of Persuasion

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?

Confirmation Biases

Confirmation Biases

The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?

Obedience

Obedience

According to obedience research, we may harm others under the forceful pressures of an authority figure (Milgram, 1974). How about if the inappropriate orders were delivered with less force? The increasing interdependence between nurses and physicians compelled Hofling and his colleagues to explore nurses’ reactions to a potentially harmful medical request made by the perceived authority figure, the doctor (Hofling, Brotzman, Dalrymple, Graves, & Pierce, 1966). In this situation,...