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当谁重要时:采访者效应和调查模式
Rebecca Walcott1, Isabelle Cohen2, Denise Ferris3
1International Development Division, American Institutes for Research, Chapel Hill, NC, USA.
Evaluation review
|December 14, 2023
概括
调查模式影响数据质量. 与面对面调查相比,通过电话提出的敏感问题显示了更高的访谈者效应,影响了样本大小计算.
科学领域:
- 社会科学 社会科学 社会科学
- 调查方法 调查方法
- 数据质量数据质量
背景情况:
- 调查模式的选择受到预算和外部因素的限制.
- 不同的调查方法对受访者效应的测量错误的敏感性各不相同.
- 采访者效应可以显著影响调查数据的可靠性.
研究的目的:
- 检查不同调查方式 (面对面与电话) 中面试官效应的变化.
- 调查问题类型 (简单与敏感) 如何以不同的方式影响面试者的影响.
- 评估这些发现对调查设计和功率计算的影响.
主要方法:
- 在非常相似的面对面 (FTF) 和电话调查中,采访者效应的比较.
- 基于问题的敏感性对采访者影响的分析.
- 利用现有的调查数据来识别特定模式的测量错误.
主要成果:
- 对于简单问题的面试者效应,没有观察到显著的跨模式差异.
- 与FTF相比,通过电话管理的敏感问题对面试官的影响要大得多.
- 面对面的面试官在建立关系方面似乎更有效,对敏感问题减轻影响.
结论:
- 电话调查显示,对于敏感问题,采访者效果比FTF调查更大.
- 调查结果表明,FTF数据可能导致低估了对敏感主题电话调查的样本规模需求.
- 调查设计人员必须考虑特定模式的访谈者效应,以准确收集和分析数据.
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