对农民使用基于TAM-ECM模型的质量可追溯系统的动机的机制分析

Wang He1,2, Chunjie Qi1, Liang Ding3

  • 1College of Economics and Management, Huazhong Agriculture University, Wuhan, 430070, China.

Scientific reports
|December 14, 2023
PubMed
概括

了解用户行为是改善农产品质量可追溯系统的关键. 满意度和使用习惯直接推动持续使用,而降低交易成本可以提高感知价值和满意度.

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