电子钱包:大学生无现金交易的研究
Anushia Chelvarayan1, Sook Fern Yeo1,2, Han Hui Yi1
1Faculty of Business, Multimedia University, Melaka, Malaysia.
F1000Research
|December 15, 2023
概括
本研究探讨了影响大学生采用电子钱包的因素,这是一种方便的数字支付方式. 调查结果提供了对年轻消费者加强电子钱包使用的见解.
科学领域:
- 商业和信息系统信息系统
- 消费者行为分析 消费者行为分析
- 技术采用研究 技术采用研究
背景情况:
- 电子钱包正在成为数字支付趋势,比传统方法更方便.
- 大学学生是采用新金融技术的关键人口.
- 对于电子钱包提供商和教育机构来说,了解采用因素至关重要.
研究的目的:
- 分析影响马来西亚大学生使用电子钱包的意图的因素.
- 应用技术接受模型 (TAM) 来了解用户对电子钱包的接受.
- 确定在高等教育背景下采用电子钱包的关键驱动因素.
主要方法:
- 一项涉及马来西亚私立机构140名受访者的定量研究.
- 通过使用谷歌表格和纸质方法采用问卷收集数据.
- 统计分析包括描述性,可靠性和多重回归分析.
主要成果:
- 确定了影响学生使用电子钱包意图的关键因素.
- 提供了关于TAM在电子钱包环境中的适用性的经验证据.
- 突出了感知到的有用性,易用性,感知到的风险和信任的重要性.
结论:
- 在大学生中采用电子钱包受到特定技术和心理因素的影响.
- 这些发现为旨在促进电子钱包使用的利益相关者提供了有价值的数据.
- 未来研究的建议包括探索额外的变量和更广泛的学生群体.
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