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计划行为,社交网络和感知风险:了解农民对精密乳制品技术的行为

Haseeb Ahmed¹, Lisa Ekman², Nina Lind³

¹Inclusive Rural Transformation and Gender Equality Division, Food and Agriculture Organization of the United Nations, 00153 Rome, Italy.

Journal of dairy science

|December 15, 2023

概括

本研究介绍了一种社会心理模型,用于采用精密乳制品工具 (PDT) 和自动挤奶系统 (AMS). 感知控制和社交网络对采用积极影响,而感知风险则阻碍了采用,强调了农民支持的必要性.

科学领域:

农业技术农业技术
社会心理学社会心理学
农场管理农场管理

背景情况:

精密乳制品工具 (PDT) 为农场管理提供了有价值的数据,但采用受到经济之外的社会心理因素的影响.
现有的研究广泛涵盖了PDT的经济益处,但忽视了社会心理驱动因素和采用其障碍.

研究的目的:

提出和测试一种社会心理模型,用于采用精密乳制品工具 (PDT) 和自动挤奶系统 (AMS).
调查认知构造,感知风险和社交网络对奶牛养殖技术采用的影响.

主要方法:

开发了一个基于计划行为理论的模型,结合了认知结构,感知风险和社交网络.
利用一个通用的结构方程模型来测试关于采用自动挤奶系统 (AMS) 和相关精密乳制品工具 (PDT) 的假设.

主要成果:

技术采用主要是由意图驱动的,态度,感知控制和主观规范影响意图.
感知控制显著影响AMS和PDT的采用 (0.19概率增加),比主观规范 (0.05概率增加) 更多.
社交网络提高了采用概率 (0.10对于PDT),而感知到的风险则通过对态度和意图产生负面影响而降低了它 (0.16对于PDT).

结论:

提高农民的感知控制和信心对于增加先进乳制品技术的采用至关重要.
将农民纳入知识共享网络并减轻感知到的风险是改善采用精密乳制品工具和AMS的关键策略.
该研究强调了解决心理因素的重要性,以及经济方面的考虑,以在乳制品养殖中成功实施技术.

关键词:

自动奶系统自动奶系统农业中的数字化.精密的乳制品工具精密的乳制品工具计划行为理论计划行为理论

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