加拿大消费者的偏好和愿意为加拿大的免疫增强乳制品支付费用
Ifeoluwa Fasakin1, Michael von Massow1
1Department of Food, Agricultural and Resource Economics, University of Guelph, ON, N1G 2W1, Canada.
Appetite
|December 16, 2023
概括
加拿大消费者对增强免疫力的乳制品表现出兴趣,特别是当有孩子在场时. 对于功能性食品和营养保健品的偏好影响了这些高级产品的交付方式选择.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营养科学 营养科学
背景情况:
- 增强免疫力的乳制品在功能性食品市场中占有越来越大的份额.
- 了解消费者偏好对于产品开发和市场透至关重要.
- 交付方式 (功能性食品与营养药品) 可以显著影响消费者接受.
研究的目的:
- 调查加拿大消费者对免疫增强乳制品的偏好.
- 为了确定消费者愿意为这些产品付出代价.
- 确定免疫增强乳制品最喜欢的交付方式.
主要方法:
- 利用两种选择实验来评估对功能性食品和营养保健品作为配送工具的偏好.
- 通过在线陈述偏好调查收集了来自1001名加拿大消费者的数据.
- 采用条件逻辑模型进行数据分析.
主要成果:
- 消费者表现出显著的兴趣,并愿意为免疫增强乳制品支付溢价.
- 发现有15岁以下儿童的家庭对这些产品的接受性增加.
- 确定了偏好中的二分法:偏爱功能性食品的消费者对营养品的倾向较小,反之亦然.
结论:
- 增强免疫力的乳制品在加拿大有一个开放的市场,有潜力提高价格.
- 家庭人口统计学,特别是幼儿的存在,积极影响消费者接受.
- 产品开发策略应该考虑消费者对功能性食品和营养药的特定偏好,以确定最佳的交付方式.
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