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病毒声音:在社交媒体上对桃体切除术的多平台分析
Nicholas A Rossi1, Mia Benavidez2, Shiva A Nuti2
1Department of Otolaryngology - Head & Neck Surgery, University of Texas Medical Branch, Galveston, TX, USA.
International journal of pediatric otorhinolaryngology
|December 17, 2023
概括
社交媒体,特别是TikTok,对桃体切除术的看法产生了重大影响,患者推动了大多数讨论. 负面的患者情绪普遍存在,强调需要临床医生参与提供准确的信息和支持.
科学领域:
- 耳鼻喉科 耳鼻喉科 耳鼻喉科
- 数字健康传播数字健康传播
- 社交媒体分析 社交媒体分析
背景情况:
- 社交媒体平台在塑造公众健康观念方面越来越有影响力.
- 了解围绕医疗程序的在线话语对于患者教育和护理至关重要.
- 桃体切除术是一种常见的手术,公众对此的看法各不相同.
研究的目的:
- 评估社交媒体平台 (TikTok,Instagram,Facebook) 对桃体切除术的公众观点的影响.
- 描述这些平台上关于桃体切除术的内容和参与模式.
主要方法:
- 进行了对1482个关于桃体切除术的社交媒体帖子的系统分析.
- 内容按作者,主题,时间框架和情绪进行分类.
- 参与度指标在TikTok,Instagram和Facebook之间进行了比较.
主要成果:
- TikTok显示了最高的参与度 (3272.8个赞/帖子).
- 患者撰写了61.6%的帖子,主要以生活方式为导向 (63.9%).
- 负面情绪 (28.5%) 主要是由患者 (92%) 推动的,而积极的情绪是29.4%.
结论:
- 患者是桃体切除术在线对话的主要驱动力,经常表达负面观点.
- 医生在社交媒体上对桃体切除术的参与度特别低.
- 临床医生应该参与在线叙述,以应对错误信息并增强患者的支持.
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