美国的概念风味电子烟单元销量:2019-2022年
Anuja Majmundar1, Zheng Xue1, Samuel Asare1
1Tobacco Control Research, American Cancer Society, Inc., 270 Peachtree StreetAtlanta, GA 30303, USA.
Preventive medicine reports
|December 20, 2023
概括
概念风味电子烟的销售总体上有所增加,但最近却有所下降. 烟草风味,豆和更高的尼古丁度主导了销售,这证明了有针对性的烟草控制努力.
科学领域:
- 烟草控制研究 烟草控制研究
- 公共卫生监督是对公共卫生的监督.
- 消费产品分析 消费产品分析
背景情况:
- 具有模糊名称的概念风味电子烟可能会阻碍风味烟草的限制.
- 了解销售趋势对于有效的公共卫生干预至关重要.
研究的目的:
- 评估概念风味电子烟的美国销售趋势.
- 根据体积,尼古丁度,风味和设备类型分析趋势.
主要方法:
- 使用NielsenIQ零售扫描器销售点数据 (2019年8月至2022年4月).
- 根据类型,设备和尼古丁度水平 (NCL) 分类概念风味.
- 员工加入点回归来分析销售趋势.
主要成果:
- 总体单位销售额增长了33.63%,在2021年9月达到顶峰,然后下降.
- 果汁,薄荷和薄荷风味 (>1000%),一次性 (302.18%) 和高NCL产品 (>4.0%,110.18%) 的销售额显著增加.
- 烟草风味 (93.28%),豆 (94.63%) 和2.1%-4.0%的NCL产品 (88.40%) 占据了占主导市场份额.
结论:
- 近期概念风味电子烟销售的下降应该持续下去.
- 监测高尼古丁,非烟草和基产品对于烟草控制至关重要.
- 优先考虑这些领域可以增强烟草控制战略的影响.
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