数字平台对新创业公司业绩的影响:战略作为调节者
Magaji Abdullahi Usman1, Xinbo Sun1
1Department of Business Administration, Northeastern University, 110169, China.
Heliyon
|December 21, 2023
概括
数字平台通过市场拓展,成本节约和网络效应显著提高了新创业公司的业绩. 战略实施进一步增强了这些好处,帮助了小企业的增长和创新.
科学领域:
- 企业家精神和创新 企业家精神和创新
- 数字商业战略 数字商业战略
- 新企业的业绩表现
背景情况:
- 数字平台在促进创业活动中的作用越来越被认可.
- 我们对数字平台如何影响新创业公司的表现以及战略的调节作用的理解有限.
- 现有研究强调了探索数字平台,战略和新企业成功之间的相互作用的必要性.
研究的目的:
- 调查数字平台对新创业公司业绩的影响.
- 检查战略对数字平台属性与初创公司业绩之间的关系的调节效应.
- 为新兴经济体的政策制定者提供见解,以支持数字初创公司.
主要方法:
- 采用结构方程模型 (SEM) 来分析拟议的关系.
- 运用了企业家布里科拉奇和环境战略绩效理论.
- 收集和分析数据以测试直接和缓解效应.
主要成果:
- 更广泛的市场覆盖,成本效益和网络效应表明对新创业公司的业绩产生了显著的积极影响.
- 发现商业战略可以缓解市场拓展,成本效益和网络影响对初创公司业绩的积极影响.
- 这些发现证实了数字平台特征和战略选择对新企业成功的重大影响.
结论:
- 数字平台为新创业公司提供了巨大的好处,通过增加覆盖范围,降低成本和网络效应直接影响业绩.
- 战略决策对于最大限度地发挥数字平台带来的优势至关重要,它会影响业绩增长的程度.
- 政策制定者,特别是中国等新兴经济体的政策制定者,应该利用这些发现,为数字创业公司创造有利的环境,促进长寿,扩张和创新.
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