基于PLS-SEMEM的广州HEMC流行科学旅游的评估
Yunpeng Xu1, Dafang Wu1, Yucheng Zhang1
1School of Geography and Remote Sensing, Guangzhou University, Guangzhou, 510006, China.
Heliyon
|December 21, 2023
概括
广州高等教育大型中心 (HEMC) 热门科学旅游的游客满意度低于最佳水平. 提高宣传,基础设施和内容质量,同时管理价格,可以增强访客体验并促进科学普及.
科学领域:
- 科学的普及科学普及.
- 旅游研究 旅游研究
- 高等教育 高等教育.
背景情况:
- 科学普及对于国家发展和个人品质至关重要.
- 高校和大学在促进科学发展方面发挥着关键作用.
- 流行科学旅游将科学教育与旅游业相结合.
研究的目的:
- 评估游客对广州高等教育大型中心 (HEMC) 热门科学旅游的满意度.
- 确定影响受欢迎科学旅游业满意度的关键因素.
- 为改善HEMC的流行科学旅游产品提供建议.
主要方法:
- 改进的美国客户满意度指数 (ACSI) 模型用于流行科学旅游.
- 通过调查收集了280个有效的问卷.
- 使用部分最小平方结构方程模型 (PLS-SEM) 和IPA地图分析数据.
主要成果:
- 旅游者对HEMC的流行科学旅游的满意度被发现是不理想的.
- 预期,质量和价格显著影响购买决策.
- 优先考虑期望和质量是旅游客长期满意度的关键.
结论:
- 在HEMC的流行科学旅游中存在很大的改进空间.
- 建议包括加强宣传,加强基础设施,提高服务质量.
- 调整价格和加强科学内容对于发展至关重要.
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