使用以人为中心的设计来探索潜在用户和男性对坎帕拉和拉各斯新注射避孕药的看法
Holly M Burke1, Rebecca L Callahan2, Anna Lawton2
1Reproductive, Maternal, Newborn, Child Health, FHI 360, Durham, NC, USA. hburke@fhi360.org.
Global health, science and practice
|December 22, 2023
概括
新的注射避孕药提供了方便和隐私,但对副作用和成本的担忧仍然存在. 用户偏好因地点而异,这凸显了撒哈拉以南非洲需要多样化的计划生育选择.
科学领域:
- 生殖健康 生殖健康
- 市场研究市场研究
- 撒哈拉以南非洲地区.
背景情况:
- 注射避孕药在撒哈拉以南非洲被广泛使用.
- 进行了市场研究,以了解用户对4个月和6个月注射避孕药的态度.
- 收集了用户对新注射药物营销的见解.
研究的目的:
- 评估用户对4个月和6个月注射避孕药的态度.
- 收集用户关于推广这些新避孕方法的建议.
- 为了让计划生育计划的策划者了解用户的偏好.
主要方法:
- 在乌干达的坎帕拉和尼日利亚的拉各斯进行了两阶段的市场研究研究.
- 焦点小组讨论 (FGDs) 与118名参与者探讨了用户的态度.
- 在以人为中心的设计研讨会中,47名女性开发了营销策略.
主要成果:
- 4个月和6个月的注射剂都受到青,因为它减少了医院的访问,节省了时间和金钱,并增加了隐私.
- 关键问题包括副作用,延迟生育回归,成本,自我注射疗效和库存不足.
- 在坎帕拉和拉各斯之间观察到对再注射窗口 (宽限期) 的不同偏好,这影响了不同用户群体的适用性.
结论:
- 用户希望额外的注射避孕方案,以适应不同的生殖生命阶段.
- 营销策略应应对研究中发现的用户关注点和偏好.
- 这些发现为计划生育计划提供了宝贵的见解,引入了新的注射避孕药.
相关概念视频
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