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探索中国音乐流媒体平台上用户共同创作行为的决定因素
Jinghong Xu1, Jiankun Gong2, Dan Ji3,4
1School of Journalism and Communication, Beijing Normal University, Beijing, China.
PloS one
|December 27, 2023
概括
音乐流媒体平台通过流体验增强了用户的共同创作行为. 感知技能和互动性显著影响了这种流动,推动了对数字音乐服务的参与.
科学领域:
- 数字媒体研究 数字媒体研究
- 消费者行为研究 消费者行为研究
- 人与计算机的交互
背景情况:
- 音乐流媒体平台正在取代传统的音乐消费方式.
- 了解这些平台上的用户参与和行为对于行业增长至关重要.
- 流理论为分析沉浸式用户体验提供了一个框架.
研究的目的:
- 研究音乐流媒体平台上的流体验和共同创作行为之间的关系.
- 通过结合流理论原则来扩展现有研究模型.
- 在音乐流媒体的背景下确定影响流体验的关键因素.
主要方法:
- 在数据分析中使用了部分最小平方 (PLS) 方法.
- 收集了来自390名音乐流媒体平台活跃用户的调查数据.
- 开发并测试了基于流理论的扩展研究模型.
主要成果:
- 流体验显著影响用户在音乐流媒体平台上的共同创作行为.
- 感知技能和感知互动性被确定为流体验的强烈先例.
- 感知控制对促进流体验的影响很小.
结论:
- 流体验是音乐流媒体环境中共同创作行为的关键驱动力.
- 平台设计人员应该专注于提高感知技能和互动性,以优化用户流.
- 结果为研究人员和行业从业人员提供了宝贵的理论见解和实际建议.
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