豪华酒店的家庭体验能否在客人中促进亲环保的行为?
1School of Management, Guangdong Polytechnic Normal University, Guangzhou, China.
PloS one
|December 28, 2023
概括
酒店客人对家的感觉,包括其功能和情感,积极影响他们的亲环保行为. 这延伸到酒店以外的行动,特别是当他们在家里实践可持续的习惯时.
科学领域:
- 环境心理学 环境心理学
- 酒店酒店管理的管理.
- 消费者行为 消费者行为
背景情况:
- 家庭环境被认为可以培养亲环境行为.
- 研究在很大程度上忽视了"远离家乡"体验对旅行者的可持续行动的影响.
- 了解酒店客户体验对于促进酒店业的环保做法至关重要.
研究的目的:
- 探索酒店客户对酒店内家庭空间的体验.
- 调查这些家庭体验和亲环境行为之间的关系.
- 检查家庭亲环保行为对酒店可持续行动的调节作用.
主要方法:
- 采用混合方法方法,将定性访谈与定量问卷相结合.
- 研究了客户对家庭空间的三维感知:功能,情感和想象力.
- 分析了这些维度对酒店内外亲环保行为的影响.
主要成果:
- 客户对酒店家庭空间的体验是由功能,情感和想象力来定义的.
- 家庭的功能和情感都大大提高了酒店客户的环保行为.
- 想象家居对酒店内外的环保行为产生积极影响.
- 在家中现有的亲环境行为会缓和酒店家庭体验和酒店可持续行动之间的联系.
结论:
- 这项研究弥合了地方体验和酒店业的环保行为之间的差距.
- 它提供了对酒店可持续行为的细微了解,超越了二元家庭-酒店视角.
- 调查结果为酒店提供了洞察力,旨在通过创造家庭感来鼓励客人采取支持环境的行动.
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