Instagram微型影响者的在线身份工作动态:一个极端案例方法
Yoy Bergs1,2, Pascale Peters1, X D Lub1,3
1Strategy, Organization and Leadership, Nyenrode Business Universiteit, Breukelen, Netherlands.
Frontiers in psychology
|December 29, 2023
概括
Instagram微型影响者面临着强化的社会期望和不真实性,导致心理痛苦. 他们采用身份实验,细分或多重化等策略,以随着时间的推移来应对这些在线挑战.
科学领域:
- 数字媒体研究 数字媒体研究
- 沟通社会学 沟通社会学
- 在线行为心理学在线行为心理学
背景情况:
- 先进的媒体技术在日常生活中塑造了身份的形成和实施.
- 社交网络网站 (SNS) 促进了在线身份建设,但也带来了挑战.
- 对于随着时间的推移而使用的特定在线身份工作策略的理解有限.
研究的目的:
- 检查Instagram微型影响者的在线身份工作动态.
- 识别微型影响者所面临的在线挑战.
- 确定在线身份工作策略,以应对随着时间的推移所面临的挑战.
主要方法:
- 采用极端案例方法与七个Instagram微型影响者.
- 利用深入的叙事采访和对Instagram时间线的纵向分析.
- 进行了后续访谈,以获得全面的数据.
主要成果:
- 确定了关键的挑战:扩大社会期望,不真实感和心理痛苦.
- 发现这些挑战作为在线身份工作的催化剂.
- 发现的策略:身份实验,细分 (在线/离线) 和在线多样性.
结论:
- 随着时间的推移,个人通过各种身份工作策略来管理在线身份.
- 在线媒体技术应被设计为支持应对在线挑战.
- 未来的在线空间应该优先考虑真实的身份表达,社区建设和在线多样性.
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