公众接受远程医疗应用的决定因素:创新传播视角
Dong Liu1, Sangbum Son1, Junwei Cao2
1Department of Global Business, Yeungnam University, Gyeongsan, Republic of Korea.
Frontiers in public health
|December 29, 2023
概括
公众对远程医疗应用程序的接受是由感知价值驱动的,而感知价值则受到创新属性的影响,例如易用性和兼容性. 了解这些因素是成功采用医疗保健技术的关键.
科学领域:
- 医疗信息学 医疗信息学
- 技术接受模型 技术接受模型
- 创新传播的传播
背景情况:
- 远程医疗应用程序提供方便和可访问的医疗保健,但它们的成功取决于公众的接受.
- 现有的研究缺乏综合创新传播和远程医疗应用采用感知价值的综合模型.
研究的目的:
- 开发和验证一个理论模型,解释公众对远程医疗应用程序的接受.
- 调查创新属性对感知价值和随后的接受的影响.
- 检查在接受过程中感知价值的调解作用.
主要方法:
- 在中国北京的387名居民中进行了一项调查.
- 结构方程建模 (SEM) 用于数据分析.
- 该研究结合了创新传播理论和感知价值理论.
主要成果:
- 创新传播属性 (相对优势,兼容性,复杂性,可测试性,可观察性) 对感知价值产生了积极的影响.
- 感知价值部分介绍了创新属性和远程医疗应用程序接受度之间的关系.
- 理论模型证明了公众接受的显著解释能力.
结论:
- 感知价值是公众决定接受远程医疗应用程序的关键因素.
- 医疗保健提供者和开发者应该通过强调创新属性来提高感知价值.
- 这项研究为了解和促进远程医疗的采用提供了一个强大的理论框架.
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