巴西制药业:参与者,机构和政策
Julia Paranhos1, Lia Hasenclever2, Fernanda S Perin3
1FEDERAL UNIVERSITY OF RIO DE JANEIRO (IE/UFRJ), BRAZIL.
概括
巴西国家制药公司日益占据主导地位,这是国际化和过去30年来加强的创新战略所推动的.
科学领域:
- 制药行业分析 制药行业分析
- 巴西市场动态 巴西市场动态
- 公司战略 企业战略
背景情况:
- 在过去的30年里,巴西制药行业经历了重大的制度变革.
- 了解竞争格局需要分析主要行业参与者:国内,外国和公共实体.
研究的目的:
- 描述巴西制药行业的主要参与者.
- 分析30年来机构变革对这些行为者的影响.
- 检查行业参与者采用的适应性策略.
主要方法:
- 国家,外国和公共实验室的比较分析.
- 对市场份额和战略转变的纵向研究.
- 审查制度框架的演变及其影响.
主要成果:
- 国家制药公司已经明显获得了市场上的突出地位.
- 国际化一直是巴西企业的一个关键战略.
- 加强创新战略与国内公司的市场份额增加有关.
结论:
- 巴西国家公司正在成为国内制药市场的领导者.
- 战略适应,包括国际化和创新,对于在不断变化的巴西制药领域取得成功至关重要.
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