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显著消耗的游戏物品的最佳策略:是否提供研磨版本?
Feng Luo1, Jiaqi Chen1, Tiantong Xu1
1Business School, Beijing Technology and Business University, Beijing, China.
Frontiers in psychology
|January 1, 2024
概括
提供双版本的游戏物品,一个可以购买的,一个可以通过游戏 (研磨) 获得的,对于游戏公司来说,当玩家表现出强烈的明显消费时,更有利可图. 调整产品质量和研磨时间可以优化收入.
科学领域:
- 虚拟经济体 虚拟经济体
- 行为经济学是一种行为经济学.
- 游戏设计 游戏设计
背景情况:
- 玩家在游戏内物品上的支出创造了不同的玩家细分.
- 显而易见的心理学影响购买决策,增加了超出物品本身的实用性.
研究的目的:
- 为了比较单个版本与双版本游戏项目策略的收入潜力.
- 分析最优的定价策略,考虑到明显的消费.
主要方法:
- 开发了两种分析模型,结合了明显的强度.
- 单个版本项目销售与双版本策略 (可购买与可研磨) 的比较.
主要成果:
- 当明显的强度很高时,双版本项目策略更有利可图.
- 游戏公司可以通过调整项目版本之间的研磨时间和质量差异来提高收入.
结论:
- 提供双版本产品为游戏公司在高显著消费的市场提供了战略优势.
- 这项研究为优化游戏物品策略和定价提供了一个理论框架.
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